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A Hint of Hype, A Taste of Illusion
Posted by: Jonathan 2:25pm, Saturday, 28 November 2009
Given the high price of wine and the enormous number of choices, a system in which industry experts comb through the forest of wines, judge them, and offer consumers the meaningful shortcut of medals and ratings makes sense.

But what if the successive judgments of the same wine, by the same wine expert, vary so widely that the ratings and medals on which wines base their reputations are merely a powerful illusion? That is the conclusion reached in two recent papers in the Journal of Wine Economics.

Francesco Grande, a vintner whose family started making wine in 1827 Italy, told me of a friend at a well-known Paso Robles winery who had conducted his own test, sending the same wine to a wine competition under three different labels. Two of the identical samples were rejected, he said, "one with the comment 'undrinkable.' " The third bottle was awarded a double gold medal.
Jonathan says: Even if wine ratings were completely random, I wonder if they would still have the benefit of increasing enjoyment of high-rated wines more than they decreased the enjoyment of low-rated wines. (But I guess there would still be the ethical issue of the adverse economic impact on vintners with randomly low-rated wines.)
http://online.wsj.com/article/SB10001424052748703683804574533840282653628.html

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I finally read this.
Posted by: AJ 5:44pm, Monday, 7 December 2009
Loved it!

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